Why Do We Teach the 5 Business Driver® Model?

The Reasons the 5 Business Driver Model is Successful

In 2012 we published our book “Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company” which became an overnight #1 Wall Street Journal and a New York Times Bestseller. The book outlines five key business drivers (cash, profit, assets, growth and people) that we’ve taught to thousands of employees in hundreds of companies over the past 14 years. We teach this framework to help companies understand how everything ties back to their financials, and how they can use that understanding to make smarter, faster and more informed business decisions.