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Business Acumen Videos

Learn more about what business acumen training can do for your company with our video series. To check out our entire video catalog, follow us on YouTube or LinkedIn.

Why Sales Professionals Need Business Acumen?
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Why Sales Professionals Need Business Acumen?

Before we jump into the impact business acumen has on sales, let’s define it. Business acumen is the keenness and quickness in understanding and dealing with business risks or opportunities in a manner that is likely to result in a good outcome. Put another way, it’s your ability to optimize financial performance by understanding how all of the individual pieces within an organization work together. For sales teams, to achieve your goals it’s essential to realize that a company and partner’s success are connected. So to be the best partner, it’s essential to have a good understanding of not only your own company’s financial drivers but also have a complete understanding of your customers as well. You need to be able to see the opportunities not only from the perspective of your own company but also from the viewpoint of your customers. With this knowledge, you will be better equipped to develop ideas for your customers with a complete understanding of their struggles or pain points, making it more likely that your customer will agree to move forward with your proposal. During our Building Business Acumen for Sales course, we’ll help you to better understand the five business drivers, achieve alignment with key corporate stakeholders, understand how to present ideas to improve investment, and then how to package those ideas and projected financial outcomes into impactful business cases. By actively participating in this course, you’ll become more proficient in identifying, analyzing, creating, and presenting big growth opportunities to your customers. ✅ Learn more about what business acumen training can do for your sales team at https://www.acumenlearning.com/sales-training ✅ Get more information on Acumen Learning https://www.acumenlearning.com/ ✅ Subscribe to our YouTube channel for more business acumen tips and tricks #businessacumen #businessstrategy #salesstrategy #salestraining #learninganddevelopment #sales
Online Business Acumen Training
01:44

Online Business Acumen Training

Business acumen isn’t just about the financial make-up of companies, it’s about understanding the role you play in your business’s success. Where do you fit into your company’s money-making strategy — and how can you take your career to a higher level by becoming a business leader? Hi, I’m Kevin Cope, and I’ve converted my New York Times bestselling book "Seeing the Big Picture" into an online course accessible to everyone. In this course, you’ll learn the fundamental drivers at the foundation of all companies, and gain skills and vocabulary to not just speak, but think like a CEO. We’ll take you through a two-part course that will first build your foundation with the 5 Business Drivers, and then teach you how to use financial statements so you can discover the trajectory of any company — and receive professional credits on completion. You’ll receive tools and resources you can continually use throughout your career, like the Executive Alignment tool, Quarterly Earnings Call workbook, Action Plan, and more. You’ll also get twelve lessons so you can take your team through a year’s worth of case study activities to expand their business acumen. And finally, you’ll have access to a catalog of earnings call labs where one of our senior financial consultants will teach you how to listen to earnings calls by breaking down Fortune 500 companies’ numbers. Business acumen training is for everyone. Whether you’re a job seeker, entrepreneur, professional, or looking for a customized version of the course for your team, it’s never a bad time to further your career. Today’s the day — get year-long access to SeeingTheBigPicture.com and take charge of your career. I’ll see you in the course. ✅ Visit https://www.seeingthebigpicture.com/ to get access to the online course! (Oh, and we offer discounts for military personnel + their family members, veterans, and students.) ✅ For a copy of "Seeing the Big Picture" visit https://www.amazon.com/Seeing-Big-Picture-Business-Credibility/dp/1608322467 ✅ To learn more about us and our online training programs visit https://www.acumenlearning.com/ #businessacumen #businessstrategy #financialacumen #financialstrategy #learninganddevelopment #HR #leadershipdevelopment #training #onlinetraining
Getting Hired With Business Acumen
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Getting Hired With Business Acumen

If you're looking to get a job and to exude business acumen in your interview, you'll want to know how the company generates money. What products does it have? What customers does it sell to? Where does it operate? Is it growing or not? How profitable is the company? You'll want to know all those things before you go into the interview to then be able to connect the role that you're interviewing for and how that will ultimately contribute to the company's success in the future. They're not just hiring you just to do the job — although that's going to be important. They’re hiring you to link your job and contribute to the company's success moving forward. Being able to make that linkage point in the interviews on how this role fits to the fundamental direction of the company and its financial performance gives you a much higher likelihood to be hired. They don't just see you as a functional person who understand the functional domain well, but as a part of the bigger picture of the organization’s success. Go to their investor relations website and get a feel for what are the latest messages, latest trends, strategies, and what the company is communicating broadly. You'll also want to understand what its top financial metrics are that they look at to measure success. You'll want to be able to understand not only where the company is now in its performance, but where it's trying to go. As you understand more on where the company is going, you can better position your role and your skills — and then better contribute to the future trends of the company. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #HR #HRleadership #financialstrategy #financialacumen #hired #lookingforwork #interview
Why Business Acumen is Essential for IT Teams
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Why Business Acumen is Essential for IT Teams

I’m sure your CIOs and IT leaders are some of the best when it comes to technical know-how but that’s no longer enough if you want to optimize your team in creating growth. Now is the time to optimize IT operational efficiency to drive business value and strategic agility. Hi, I’m Jeff Cope, a Senior Financial Consultant at Acumen Learning, and I’ve had the opportunity to train some of the top technology companies business acumen. When you think IT, you think optimization and performance, but there’s a missed opportunity if companies don’t leverage the talent of their employees in improving the vision, strategy, and action of IT in business outcomes. Imagine what you could accomplish if your teams understood how they fit into the overall strategy of your business. Your IT teams aren’t just support. They’re a critical component — and really backbone — of your company’s success. Why shouldn’t they also be intimately familiar with its big picture? And leveraged in shifting your company towards its goals? With business acumen, your team will better understand how to speak the language of business, allowing them to see how their decisions and ideas will impact the entire company. Not only will this training impact their decision making ability, but it will also allow them to be more effective at presenting meaningful ideas and opportunities at the leadership level. And who doesn’t need more of that in their company?
How do you develop business acumen?
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How do you develop business acumen?

So, how do you develop or improve your business acumen? There are several things that we would recommend at Acumen Learning that people can do, right now. One is if you can read your company’s latest Letter to Shareholders from its annual report. It’s a statement of the company’s direction, and momentum, and decisions that it’s made to be able to drive success not just this year but moving forward. We would also argue that if you listen to the company’s earnings calls that are held every quarter. Listening to it through the lens of the fundamentals of business, and what that means for you individually in your role, and what decisions you can make that can further impact the company’s success. Also, whenever your CEO or CFO talks to the company, and its employees, get a sense of what that means for you and then ensure that the decisions you are making best fit the direction of your CEO and executive team. So, in developing your business acumen, we think it’s very vital that you have a mentor that can coach, and develop, and contextualize the fundamentals to one person’s role, to one person’s organization. The mentor can really help in the translation process, from the fundamentals, to how it applies to your company, how it applies to your function, how it applies to your industry. The mentor can be the one that gives you the lay of the land, not only for the company but how the function then aligns up to where the company’s actually going. A mentor can be a great guide and a coach in meshing those two worlds together. ✅ For more business acumen best practices, tips, tricks, and stories - subscribe to our YouTube Channel! ✅ To learn more about our business acumen training programs visit https://www.acumenlearning.com/ #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #businessleaders
How to Demonstrate Business Acumen
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How to Demonstrate Business Acumen

So how does someone demonstrate business acumen in the workplace? How is it manifested or what does it look like? We would suggest 3 things. First of all, a person needs to be engaged in conversations around business performance, strategy, and direction. If that topic comes up and somebody sits quietly in the corner hoping nobody calls on them because they have no idea what's being said, they're not able to contribute in that conversation. So first of all, be a contributor in conversations about the business strategy and direction of the organization. Now second, in order to do that, you need to demonstrate that you understand how the company makes money. And when you contribute in those conversations you're giving real relevant answers to what we need to do to improve business results, given that challenge. And then third, you need to make good business decisions. And so when it comes down to your role in the organization and you are faced with challenges or opportunities —that you're making the right kind of decisions that improve company results. Not just decisions that are good for themselves and their team but decisions that impact the overall company results in a positive way. Go to acumenlearning.com for more great Business Acumen tips like this one. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #HR #HRleadership #financialstrategy #financialacumen #hired #lookingforwork #interview #engagement #companyconversations #improvement #contribution #opportunity
Business Acumen and Why It's Essential for the Manufacturing and Industrial Industry
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Business Acumen and Why It's Essential for the Manufacturing and Industrial Industry

You may think that your factory-floor workers or manufacturing engineers don’t need business acumen to be the leaders you expect them to be — maybe you think business acumen is only essential for the C-suite. But for every member of your company to be part of the strategic success of your money-making process, you need to be building business leaders at every level. We at Acumen Learning have worked with some of the leading manufacturing and industrial companies in the world — leaders within aerospace, construction, etc. Now, the CEO’s job within each of these companies may look very different from the average employee’s day-to-day tasks, but ideally, the vision is the same. Imagine this…you’re trying to juggle outputting the highest number of products cheaply, while also ensuring quality. Within your role and your decision-making influence, at what point do you decrease speed to eliminate scrap? How do you know the impact of my decisions on the strategy of my executives? This is one reason why business acumen training is so important. Though everybody has a different functional role, our end goal is to operate at the most optimal level and be valuable in growing our company. Our job here at Acumen Learning is to align everyone throughout your company to your business strategy. We empower them with the language of not just your company, but your customers, competitors, and the industry you live in. So, everyone walks away knowing the key metrics, financial drivers, and tools they can utilize to be the business leader you need them to be and better contribute the financial success of your company. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #businessleaders
Top Business Acumen Skills
03:05

Top Business Acumen Skills

A great question is what business acumen skills are most needed in the workplace? There are a lot of them, but we think there are at least three that are vital! 1) Understanding where your company is going. 2) The ability to make a business case, or think about a business idea through the lens of the business acumen fundamentals - and then applying that to your company. 3) Being comfortable with major financial statements and key financial metrics - for example, the P&L or Income Statement. The first one is really understanding where the company is going. The stock price is about the future. So, where the company is trying to go, it is really vital to put in context what you do every day to help contribute to that. If you don’t know where the company is going, then the decisions you make every day may or may not really directly apply to where the company is trying to go. And to try to elevate your credibility and your impact, you really need to align what you do every day to where the company is going. Another skill set is around putting a business case together or your business ideas need to be put in context to where the company is going. It’s not just about the technical feasibility of the product, but it’s about how your business idea contributes to the future of the company, contributes to the economics of the company, and being good at linking your business ideas to that I think is vital to elevating your credibility, and your impact. The third thing is being good at understanding at least the high-level financials of the company’s performance, with particular attention to the P&L or Income Statement. Which lays out the sales of the company, its cost, and then the profits at the end. What part you play in generating more sales, where you spend, and what kind of impact that spend has on additional sales, the additional future success, and how much profit you can help contribute to it, then helps the company take those profits, reinvest those in a way that helps drive the future success of the company. Understanding where the company is going and understanding in a business case linking to where the company is going, and also understanding the high-level financials really starts to elevate the credibility of your business ideas, it starts to shape your language a bit differently that better aligns the language and the metrics you use to where the company is going and how the executives think. It certainly gives you a much higher likelihood that your business ideas get funded because you’re putting it in context to where the company is actually trying to go, and where the executives are trying to go as well. Understanding the P&L in a lot of ways is the language of business. So if you can apply that language not only do they see you as a good functional leader, but also they see you as a better business thinker, much more aware of the company broadly, and your contribution to that. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #HR #HRleadership #financialstrategy #financialacumen
Navigating Change in the Workplace With Business Acumen
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Navigating Change in the Workplace With Business Acumen

Business acumen is vital, and the ability to navigate change in any organization. When change comes, like a pandemic, everybody's scrambling trying to make — what are the right decisions today that will help us put ourselves at the right place the right time with the right execution. So often we think of the senior executives of the ones who have to have all the answers. That's very challenging in a global economy that we deal with today. It's one thing to have a small business of maybe 5 of us coming in every day kind of talking about 'hey this change is coming' how do we adapt? How do we change to be able to take advantage of this opportunity? Or maybe mitigate the potential challenges that present themselves because of these changes that come? During the pandemic for example you had tremendous change, and a company like amazon had to make significant changes very very quickly. As the pandemic, you start to see department stores, grocery stores shut down. All of a sudden the ability to access basic goods that we want and need was limited. So where do we go? We all go online trying to access it. So now all of a sudden, all this increased demand goes to an Amazon. They're dealing with supply chain issues as manufacturing plants are shutting down the production of products. They're dealing with the global economy being kind of slowed down but yet they're seeing an increase in demand. So what do they do? They have to hire 175,000 employees. How do I get 175,000 employees on boarded and then be able to help us make good decisions along the way? That's where business acumen comes into play. It's making sure that all employees understand how your company makes money and then how decisions are made around the money making process. But most importantly what can they individually do? So then day in and day out individuals are making the decisions that help you adapt during these major changes that you might face. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #strategicagility #HRleadership #financialstrategy #financialacumen #changemanagement #change #navigatingchange #Amazon
Why Business Acumen is Essential for the Energy Industry
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Why Business Acumen is Essential for the Energy Industry

For years, the energy industry has been experiencing a period of change and growth with a focus on implementing new technologies and a move towards more sustainable practices by producing more energy at lower costs with lower emissions. In an industry that is as cyclical as energy, highs and lows are to be expected, but nothing could have prepared the industry for COVID-19! In April 2020 the global demand for oil fell by 25%, resulting in 14% of permanent employees being laid off by the end of the year. But that’s not the only thing that COVID-19 impacted for the industry. It also resulted in a “fast-forward” effect on many of the industry trends. Things that typically take years to happen are now happening in just months. Some of the trends include focusing on much-needed improvements to infrastructure, continuing the integration of tech resources and IoT solutions, and demonstrating the company’s ability to have the capital discipline to consistently provide shareholders with a return on investment. To stay relevant, companies within the energy industry need to make sure they are working towards these lofty goals - or risk being left behind. One thing that is needed when trying to find the way forward on each of these is business acumen. Companies within the energy industry need to ensure that each and every member of their team understands how their company makes money, and their role in company success. This will ensure that they are capable of making the best business decisions for the company in the shortest possible time. By understanding their impact on the bottom line, employees are more likely to stay engaged and have a real vested interest in the overall success of initiatives. They get a renewed level of excitement about the role they play within the company! With our extensive experience in the world of energy, we’ve seen firsthand the enormous impact that business acumen training can have on a company. Not only on a personal level for the employee, but on the organization as a whole. With business acumen, companies are more efficient and profitable, and that is essential during this time of change.
How to Build Business Acumen On Your Team
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How to Build Business Acumen On Your Team

One of the primary questions we're asked is how managers can help to build business acumen for their team members - and the answer is more simple than you may think! It's essential that you help your team to understand where the company is going, how the company makes money, and what each individual team member does that will contribute to these areas. This will allow you to really bring meaning to your team members, and the day-to-day responsibilities that they have, the tasks you have for them, and the ability to see how these things will impact the bigger, longer-term success of the company. By accomplishing these things, you as a manager will have your team’s engagement, have your team’s excitement about what they do every day and what fits. The reality is, everyone is looking for meaning in what they do every day. You as a manager can build that linkage point between the day-to-day responsibilities of your employees, and not only how the company is doing now, but how it’s helping the company succeed in the future. If you're wondering, how do I as a manager assess the business acumen of my team? Well, there are a few things you want to be looking for as a manager to assess the business acumen of the team. 1. When team members are making recommendations to you as a manager are they doing it through the lens of where the company is trying to go? 2. When they’re communicating, are they using some of the most important metrics that the company looks at, talks about, and measures itself against? If the company is succeeding on certain metrics, but then their day-to-day responsibilities are not linked to some of the most important metrics of the company, you have a real opportunity as a manager to help to bridge those two worlds together with the success metrics of the company, and what your employees do every day that impacts those success metrics. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #HR #HRleadership #financialstrategy #financialacumen #manager #employeeengagement
Is Business Acumen About Finance?
01:50

Is Business Acumen About Finance?

So some people feel like business acumen may just be about finance. But it's not. Now finance is the language we use in business, and it's a language that I think is important for everyone to understand. And it is not a language that has to be overly complex. You can get the language of business. You can get the language of finance. But it's not just about finance. It's about the choices you make every day as a company and you as an individual — to win, and to succeed moving forward. It's the decisions around how much cash do I have and where do I put it to drive value. How much should we invest in new product development? How much should we invest in what markets we participate in? How do we think about product design and how does that drive the future growth of the business? But if we can design the products effectively and efficiently then we can actually drive greater profitability as well. So when you think about business and business acumen, it's not just about the economic outcomes of the impact of your choices. But the tensions between short-term and long-term, growing sales but also better managing costs. How you think about where you invest the money, to drive customer value. How do you make these choices and bets to help you succeed in the long term, is also really core to business acumen. Now the outcomes that are found in the financials and found in financial metrics are also a language that are important to know. But business acumen is about business and business success — and how you contribute to it. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #financetraining #businesstraining #financialstrategy #financialacumen #businesssuccess #profitability
Business Acumen 101
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Examples of Strong Business Acumen
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