Convince your team.

Use our marketing materials to convince your team that business acumen training is just what you and your company needs.

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Marketing Materials

Company Brochure

Get a wholistic view of Acumen Learning's sales, finance, and business acumen training options, including our customization process, curriculum, and customer experience. 

Course Descriptions

Get a course description for each of our learning modules.

Activities

10 Questions to Test Your Business Acumen

Test your business acumen fluency with our simple ten questions test.

Quick Quiz

Answer the Big Picture Quick Quiz based on your company's performance in the most recent fiscal year.

Case Studies

Get access to our 12 case studies and take your team through the included activities.

Client Stories

Anthem

How do we support our executive’s strategy to ensure long-term growth and success as well as meet the short-term expectations of our shareholders?

CareerBuilder

What would our business look like if we trained one thousand sales, marketing, and customer service professionals to be more business savvy?

Philips Healthcare

If we improved our customer focus, created lean end-to-end value chains, and could speak intelligently with executive buyers, how would that change the game?

Aerospace & Defense Client

A leader in the aerospace and defense industry partnered with Acumen Learning to customize and deliver their Building Business Acumen® course. To assess the results of this training, MetrixGlobal evaluated how well employees applied what they learned and the impact on their organization.

Verizon

When the accepted data says that most mergers and acquisitions don’t live up to shareholder expectations, how do we beat the odds?

Seeing the Big Picture Resources

Seeing the Big Picture Foreword

Read the foreword of Seeing the Big Picture by Stephen M.R. Covey, author of New York Times bestseller The Speed of Trust.

About Kevin Cope, Author

Meet Kevin, the author of Seeing the Big Picture and founder of Acumen Learning, and his journey in recognizing the need for business acumen training in corporations.

Videos

What is Business Acumen?

While most people understand their job function, most people don't understand important business measures. That gap is where business acumen comes in.

Who is Acumen Learning?

We help companies get clear on how their companies make money, and then help them make better decisions around that money-making process. In other words, we help build their business acumen.

Virtual Business Acumen Training

As COVID-19 continues to force companies to shift strategies and make incredibly difficult decisions, there's no time like the present to teach your employees what executives need them to know and do. Our virtual training allows you to do just that.

Online Business Acumen Training

In this online course, we'll give you the tools you'll need to succeed. Create insights and goals you can use to create specific goals to measurably impact the business.

A Different Kind of Virtual Training

We don’t want you to feel like checking your email is a better use of your time than participating in a poorly taught training. That’s why we’ve made a virtual class that’s as much a discussion for you and your peers as it is instruction for your career.

Training with Waste Connections

Hear from Waste Connection's leadership on the impact of Acumen Learning's business acumen training.

Teaching People to Be Teachers

Hear from Mary Anne Whitney, CFO of Waste Connections, on the difference of business acumen training.

Customer Testimonials

Hear from participants of our course on how business acumen training helped them to see the bigger picture of their company.

Next Level Business

Our business acumen training courses are customized to your business. We're not a SIM or a game, we're your numbers, your strategy, and we impact your decisions.

Build Your Future Leaders

Financials aren't the sort of thing people would think is interesting, but with our business acumen training, we get you excited at the importance and impact of your career.

Engage Your Employees

Engage your employees with a customized business acumen training experience that dives into your numbers, your strategy, and decisions that impact their careers.

Building People

Business acumen training should make business leaders out of your employees. That's what we do best.

Exciting Process

We want our business acumen training to help you understand the business of your company and the business decisions that impact your role. You'll walk away smarter and a better partner to your company.

Career Changing Training

At Acumen Learning, our customized business acumen training will give you an MBA in your company. We bridge the gap of business understanding and business strategy for all companies.

Industries

Healthcare

The healthcare industry is complex, but from med-device to payors, everyone can benefit from learning how their companies make money.

Basic Materials & Energy

The energy producers of the world and those who produce energy-intensive goods face unique and ever changing complexities that are reshaping the marketplace.

Consumer Products

Consumer brands have been moving towards transparency. Senior leaders know that they need employees who are able to see things anew, perceive shifts in the marketplace quickly, and understand how to leverage new rules to improve financial performance.

Financial Services

New regulations and a global economy has forever changed the financial and insurance landscape.

Manufacturing & Industrial Companies

With emerging technologies and new capabilities, manufactures must adjust to the current realities of the marketplace.

High-Tech & Telecom

Cloud computing, edge analytics, artificial intelligence, the digitization of media, and far too many other advances to count are changing the way we all work and connect with the world.