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How to Prepare for a Sales Call in 10 minutes with Business Acumen

Business Acumen: Sales Training

Recently, there was a @LinkedIn poll that showed that sales reps were spending more time than ever before preparing for a sales call. In fact, some reps were reporting that they spend four or more hours preparing for a single call.

In the world of enterprise selling, we can understand that this type of preparation is warranted, and arguably just as important as your empathy and your consultative selling skills. It's very important that you come to customer calls with some situational understanding - which is what this preparation is meant for.