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  • Acumen Learning

Using Google Alerts to Increase Your Business Acumen

After Training Resources


One of our all-time favorite tools happens to be one that seldom gets used – Google Alerts. One of the key components to building your business acumen is staying on top of current business news and trends, and Google Alerts allows you to receive email notifications whenever there is news on a particular business or industry. Pretty sweet, eh?

For example, let’s say you own a small apparel company. Using Google Alerts, you could follow anything from large apparel companies to industry trends, and use this knowledge to help formulate your day-to-day decisions and strategy. This is a great way to keep an eye on external factors that might affect your business.

How to Set Up a Google Alert

Step 1: Go to www.google.com/alerts. If you have a gmail account, sign in now and continue to Step 2. If not, don't worry about it. Just continue to Step 2.