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  • Writer's pictureAcumen Learning

Use Business Acumen to Make Smart Investments for Your Business: Return on Investments



Making smart investments is crucial for the success and growth of any business. Investing money can be a daunting activity. How do you know if the investment is going to succeed? How do you know the right place to invest? How do you know the right timing? How do you know it isn’t just going to flop? With business acumen you can gain insight into the investments you’re looking at. You can have greater context with their past growth, what the expected future growth is going to be, and the odds of it playing out in your favor. Business acumen will help you understand the calculations used to predict the expected returns. By carefully selecting the right opportunities and allocating resources wisely, businesses can maximize their returns and build a strong financial foundation for the future. Here are some key considerations for making smart investments in your business:


1. Identify your business goals and objectives:

Before making any investments, it's important to have a clear understanding of your business's goals and objectives. This will help you prioritize your investments and ensure that they align with your overall business strategy.


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2. Use business acumen to conduct thorough research and analysis:

Before committing to any investment, it's crucial to conduct thorough research and analysis to understand the potential risks and rewards. This may involve analyzing market trends, studying the competition, and examining the financial health of the company or opportunity you are considering.


3. Consider the potential return on investment:

When making an investment, it's important to consider the potential return on investment (ROI). This will help you evaluate whether the investment is likely to generate a sufficient return to justify the risks and costs involved.



How to Analyze your Investments using Business Acumen:

  • Number 1 - A dollar today is worth more than a dollar a year from now. We call that time value of money.

  • Number 2 - It costs you to use your investment dollars. We call that the weighted average cost of capital. Figure out what that is and make sure that your investments are going to be greater than that weighted average cost of capital.

  • Number 3 - Net present value, if that's positive that means your return is greater than the hurdle rate that you're using. If it's negative it's less than that. Again we want to make sure that our returns are greater than the expected rate our investment community expects from us.

  • Number 4 - Internal rate of return gives you the actual return you're getting on this investment.


4. Diversify your investments:

Diversification is a key principle of smart investing. By spreading your investments across different opportunities and asset classes, you can reduce the impact of any individual investment that may not perform as expected.


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5. Monitor and review your investments regularly:

Once you have made an investment, it's important to monitor and review it regularly to ensure that it is performing as expected. This may involve tracking financial metrics, staying informed about market trends, and making adjustments as needed.


Movie Pass Profit Drain Case Study:

This is a great example of an investment in a company gone wrong. The investment went south because of its success! You don’t hear about that very often. Whether it was because of lack of business acumen, unaware of the losses it would bring if it succeeded or executing without proper planning, the theatre industry lost a lot of money because of this.




In conclusion, harnessing the power of business acumen can significantly enhance your ability to make intelligent investment decisions, analyze opportunities effectively, and position your business (or personal investments) for long-term success. With business acumen as your guiding compass, you gain valuable insights into the investments you're considering. You’ll understand their historical growth, projected future performance, and likelihood of favorable returns. This knowledge empowers you to make informed business decisions, ensuring that your investments align with your business goals and yield optimal returns. By employing the key principles of business acumen, such as understanding the time value of money, evaluating return on investment, assessing net present value, and calculating internal rate of return, you can navigate the investment landscape with confidence.


Remember, making smart investments is not just about taking risks; it's about taking calculated risks based on a solid foundation of business acumen. By integrating these practices into your investment strategy, you pave the way for a resilient financial future and position your business for continued growth and prosperity.


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