OREM, Utah – July 3, 2023
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One of the world’s leading consumer electronics manufacturers partnered with Acumen Learning on a business acumen training initiative to drive strategic sales initiatives and profitable growth.
This Fortune 50 company sought to enhance their field sales representatives’ skills in pitching internal projects and sales initiatives to create mutually beneficial sales promotional programs. To achieve this, they partnered with Acumen Learning for a specialized training program that leveraged ROI analysis and improved business case development.
Acumen Learning created a highly customized training program that was tailored to the needs of the sales academy. A key element of this program was the development of a custom ROI analysis tool, which played a pivotal role in the business acumen training. These interactive sessions equipped sales leaders, marketing teams, product marketing, and digital marketing leaders with the expertise to effectively leverage the ROI analysis tool and optimize its utility in their strategic decision-making processes.
This extremely targeted approach created significant improvement in the team’s ability to quantify the ROI for various initiatives, including discounts, rebates, and the use of marketing development funds. Through the utilization of this ROI tool and quantitative analysis, the sales teams were empowered to develop stronger business cases, make data-driven decisions, and accurately assess the financial impact of their proposals.
As a leading provider of business acumen training, Acumen Learning has a track record of success in delivering customized programs to renowned companies, including 32 out of the Fortune 50.
“This course received the highest NPS scores that we’ve ever had for our sales academy.”
“With our highly customized training program and ROI analysis tool, we have empowered the sales teams to navigate the ever-changing business landscape with strategic expertise,” said Ron Saffell, Sales Director at Acumen Learning. “The commitment to equipping sales professionals with the necessary skills and tools to drive profitable growth showcases the company’s visionary approach. It is a privilege to see the transformative impact our business acumen training has on our clients’ success.”
“It has been clear to us in our 20+ years of working with every industry, every function, and in every geography, that every business needs smarter businesspeople at all levels,” says Ben Cook, President of Acumen Learning. “Business acumen equips each individual with the knowledge, insights, and mindset to make business-savvy decisions, seize new opportunities, and drive sustainable success. In today’s complex and interconnected world, developing strong business acumen is not just a competitive advantage; it is an essential skill for thriving in any role or industry.”
“The realization of the impact that our customized ROI analysis tool can have on our client’s sales organizations has exceeded my expectations," says Kenny Snarr, Senior Financial Consultant at Acumen Learning. "It has become abundantly clear that this tool enables accuracy in investment decisions, facilitates meaningful conversations regarding profitability and investment metrics, strengthens business case development, and ultimately showcases the strategic impact that can be achieved with each initiative.”
About Acumen Learning
Founded in 2002, Acumen Learning's highly customized business acumen and sales training programs have helped organizations develop employees who are more engaged, efficient, and effective in their work. To further support its mission, Acumen Learning published, Seeing the Big Picture – Business Acumen to Build Your Credibility, Career, and Company, in 2012 which quickly became a #1 Wall Street Journal and a New York Times bestseller. More than 20 years later, Acumen Learning has been trusted by more than 200 organizations on six continents to help employees understand how their company makes money, and to take real steps towards improving that process.