We had a few goals for the new site:
Design overhaul. We weren't in need of a fresh coat of paint, we needed a new site - modernized, cleaner, and clearer. So we set out to build something new, but something that would have some longevity.
Rewritten. We spent countless hours articulating to each other what is that we do and why we do it better than anyone else. From there we rewrote every page of the site to clearly communicate our value to our customers and prospective customers.
SEO. Organization development departments are searching for business acumen training and we want them to find us. From our tabbed strategy on our home page to our CMS plugins, our site has been developed from the ground up to be optimized for search engines.
Content is King. While we teach that Cash is King as part of our business acumen training - on the web Content is King. So we developed a content management system (CMS) that allows anyone at Acumen Learning to publish content to the web. Along with the CMS we've started this here blog so we can continue to share our thoughts and insights with our customers.
Here's our original site from 2004. This was pulled from Internet Archive's Waybackmachine. A cool site that allows you to punch in any URL and see different versions of it through out it's history. Check out Apple's website from 1998.
We think we've come a long way. Let us know what you think of our new site.