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  • Writer's pictureAcumen Learning

A Top 5 Car Rental Company Sought Business Acumen Training to Align Leaders to the Company Strategy

Press Release

OREM, Utah – July 12, 2023


Download the Business Acumen Press Release:



News Facts:

  • One of the Nation’s Top 5 car rental companies recognized the importance of aligning its leaders to the overall company strategy by implementing business acumen training.

  • This Fortune 500 company asked Acumen Learning to deliver a keynote presentation to regional, district, and general managers across the country as part of the company’s yearly Leadership Advancement Program. The company’s executives identified a need to bridge the gap in business acumen, believing that doing so would enhance profitability and improve employee understanding of the company’s strategy. After realizing the transformative effect, they have made the decision to expand our partnership and introduce additional sessions nationwide.

  • Our targeted approach, utilizing the 5 Driver Model, perfectly aligns with the company’s strategic initiatives. By analyzing key factors such as cash, profit, assets, growth, and people, we empowered employees to think like CEOs, enabling them to make impactful decisions that drive business growth.

  • We offered a comprehensive review of the leadership team’s strategic mindset through the company’s annual report, highlighting the clear alignment of executive goals with the 5 drivers and their commitment to measuring performance. Our objective was to help these leaders clarify their roles and empower them to make meaningful contributions to the company’s success.

  • Acumen Learning has delivered customized business acumen courses to several companies on the Fortune 500 list, including 32 of the Fortune 50, further cementing its reputation as a top provider of business acumen training.


Supporting Quotes:

  • “The aim of this keynote was to underscore the indispensable role of business acumen for employees,” explains Brian Peterson, director of business development at Acumen Learning. “The executives were genuinely astonished by the existing gap and expressed immediate enthusiasm to bridge it. They have committed to expanding classes and integrating the building business acumen course across multiple sectors within the company.”

  • “It has been clear to us in our 20+ years of working with every industry, every function, and in every geography, that every business needs smarter businesspeople at all levels,” says Ben Cook, President of Acumen Learning. “Business acumen equips each individual with the knowledge, insights, and mindset to make business-savvy decisions, seize new opportunities, and drive sustainable success. In today’s complex and interconnected world, developing strong business acumen is not just a competitive advantage; it is an essential skill for thriving in any role or industry.”

  • “This Fortune 500 company has its strategy in the right direction," says Monty Magleby, Senior Financial Consultant at Acumen Learning. "We utilize a 5-driver model to vividly illustrate how executives conceptualize strategy and performance. It’s as if this company’s CEO crafted their company around these 5 drivers. It was enlightening to demonstrate to the employees how this 5-driver model accurately reflects executive thinking and showcases how this company’s strategic initiatives are perfectly aligned with cash, profits, assets, growth, and people.”


About Acumen Learning

Founded in 2002, Acumen Learning's highly customized business acumen and sales training programs have helped organizations develop employees who are more engaged, efficient, and effective in their work. To further support its mission, Acumen Learning published, Seeing the Big Picture – Business Acumen to Build Your Credibility, Career, and Company, in 2012 which quickly became a #1 Wall Street Journal and a New York Times bestseller. More than 20 years later, Acumen Learning has been trusted by more than 200 organizations on six continents to help employees understand how their company makes money, and to take real steps towards improving that process.


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