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  • Writer's pictureAcumen Learning

A Pharmaceutical Powerhouse Partners with Acumen Learning to Cultivate Thought Leaders and Elevate Business Acumen in Market Development Professionals

Press Release

OREM, Utah – February 2, 2024

Download the Business Acumen Press Release:

News Facts:

  • A prominent player in the pharmaceutical industry sought Acumen Learning to enhance the business acumen of its market development managers, encompassing both leaders and their teams within their immunology, oncology, and the payer markets.

  • The customized training aimed to balance the unique and complex dynamics of this highly science-minded and patient-centered business, with the need to appreciate the business & economic realities of their customers. The initiative aimed to connect the pharmaceutical industry’s commitment to improving lives while developing a greater business and financial awareness of their customers.

  • The training enabled the leaders to delve into the intricacies of their customers’ businesses and cultivate a mindset conducive to becoming thought partners. This program navigated the complexities of pharmaceuticals while emphasizing the critical importance of having a grasp of customer needs.

  • Acumen Learning’s expertise resonated with these leaders as they walked away from the program more informed and attentive thought partners, equipped with the tools to navigate the intersection of science and business within the industry. This partnership showcases the value of fostering business acumen and cultivating effective thought partnerships in a highly specialized domain.

Supporting Quotes:

  • “The information and discussion was rich and relevant….far more relevant than we even thought at the time.” —Marketplace Sales Training Manager

  • “Overall, 10/10. Really enjoyed the content, facilitator, and investment in deeper understanding around my customers. This makes me better prepared on a broader scale to engage with customers.”

  • “It was simply outstanding.”

  • “One of the best value-add trainings I have been a part of in my tenure at (company). The compare/contrast of mfg. vs payer, deep dive into the metrics that are important to the customer, the application by role, deeper understanding around the financial health of the payer, but most importantly the “why” and how this links to our role in what we do. I loved the focused approach with 5 key drivers.”

About Acumen Learning

Founded in 2002, Acumen Learning's highly customized business acumen and sales training programs have helped organizations develop employees who are more engaged, efficient, and effective in their work. To further support its mission, Acumen Learning published, Seeing the Big Picture – Business Acumen to Build Your Credibility, Career, and Company, in 2012 which quickly became a #1 Wall Street Journal and a New York Times bestseller. More than 20 years later, Acumen Learning has been trusted by more than 200 organizations on six continents to help employees understand how their company makes money, and to take real steps towards improving that process.


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