RETAILERS FOOD & BEVERAGE APPAREL HOUSEHOLD PRODUCTS HOSPITALITY
"This was one of the most rewarding classes I've taken in a long time. Understanding the financial principles and business drivers will help broaden my conversations with the customers. It will be a more rich discussion that will help accelerate us both to solutions to grow our mutual businesses. Well done!"
While innovation and product development will always be at the heart of consumer products companies, today’s market is increasingly transparent. From a consumer performing a price comparison using a smartphone app, to the eco-minded consumer who can Google whether your company is socially responsible, the emerging transparent marketplace presents unique challenges in our new connected world.
In response, consumer brands have been forced to transcend the old rules that run deep with the industry – easier said than done. Senior leaders know that they need employees who are able to see things anew, perceive shifts in the marketplace quickly, and understand how to leverage new rules to improve financial performance.