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How to Balance Revenue Growth and Cost Reduction: A Q&A with Ben Cook
Maximize profitability with business acumen. Boost profits using sales up or costs down strategies. Learn with business acumen training.


What is Gross Margin?
Gross profit margin is the money we've earned from the products sold. Business Acumen is essential to make use of these terms and notions.


Business Acumen 101
Business Acumen is thinking about business through the lense of 5 fundamental categories. Cash, Profit, Assets, Growth, and People.


How To Ground Our Sales Teams in Business Acumen
While a salesperson makes their money off selling and getting commissions, it can be hard to take away from their precious time of...


The Secret to Defining the Top Line
Positioned at the top of a profit & loss statement, the top line is an essential business measure. But what does it mean? We can help!


Business Acumen: The Difference Between Profit and Cash Flow
If your boss came up to you right now and asked what the difference between profit and cash flow is, would you be able to respond?


Richard Branson the Difference Between Gross Profit and Net Profit
Consider this — Richard Branson is not your average entrepreneur.

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