We have business acumen training experience with all levels and functions within consumer products. Business Acumen for Consumer Products Retailers | Food & Beverage | Apparel | Household Products | Hospitality Balancing business acumen with consumer products While innovation and product development will always be at the heart of consumer products companies, today’s market is increasingly transparent. From a consumer performing a price comparison using a smartphone app, to the eco-minded consumer who can Google whether your company is socially responsible, the emerging transparent marketplace presents unique challenges in our increasingly connected world. In response, consumer brands have been forced to transcend the old rules that run deep within the industry — easier said than done. Senior leaders know that they need employees who are able to see things anew, quickly perceive shifts in the marketplace, and understand how to leverage new rules to improve financial performance. Get the overview "This was one of the most rewarding classes I've taken in a long time. Understanding the financial principles and business drivers will help broaden my conversations with the customers. It will be a more rich discussion that will help accelerate us both to solutions to grow our mutual businesses. Well done!" Operating Lead Coca Cola Start a Conversation Experience Consumer products client includes… Consumer Products 36 Consumer Product Clients Food & Beverage Largest food distributor in the world World's largest food and beverage company World's largest protein company Retail Largest retailer in the world Largest home goods and apparel company #1 luxury fashion brand Leading athletic apparel company 2 of the 6 most profitable athletic companies in the world Hospitality 2 of the top 10 hospitality companies Acumen Learning Partners with a Top 10 Global Food and Beverage Company Acumen Learning recently teamed up with the world's 10th largest Food and Beverage company on a customized business and financial acumen course designed for their Market Leaders. View Press Release Outcomes Consumer product leaders engage us to improve Executive Alignment Know the strategic direction of your organization in order to align your priorities accordingly to enable optimal impact. Leadership Understand and effectively communicate where your organization is going and how it is doing to connect your employees’ roles to your organization’s success. Analytical Skills Increase your fluency of the metrics most vital to measure organizational and financial success and the key levers to pull to move the needle. Decision Making Make better, smarter, faster decisions that will drive impact and organizational success since every organization needs more employees at all levels to think like business people. Communication Drive better alignment and clarity of direction with the decisions you make with the organizations you lead or support. Do this by speaking the language of business and finance. Start a Conversation Explore more... Earnings Call Labs Join one of our free monthly labs and learn how to listen to earnings calls by breaking down Fortune 500 companies like Walmart and Amazon. View Full Schedule 300% ROI Their analysis demonstrated that business acumen training more than paid for itself with a 300%+ ROI. Read Case Study Articles Read up on the latest articles on business acumen and news about Acumen Learning. Read Articles "This was one of the most rewarding classes I've taken in a long time. Understanding the financial principles and business drivers will help broaden my conversations with the customers. It will be a more rich discussion that will help accelerate us both to solutions to grow our mutual businesses. Well done! " Operations Lead Coca-Cola

Get a detailed understanding of our business acumen training curriculum. Sales, Finance, and Business Acumen Training Related materials: Who is Acumen Learning? Video Case Studies with Team Activities Test Your Business Acumen 300% ROI Case Study I'm interested in everything. Get a wholistic view of Acumen Learning's sales, finance, and business acumen training options, including our customization process, curriculum, and customer experience.

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Get an inclusive guide to help you understand the format of an earnings call, discover key insights about company earnings, and make a greater impact on performance. Download the Earnings Call Workbook Submit Business Acumen Tool Earnings Call Workbook Understand any business... Break down any earnings call Get an inclusive guide to help you understand the format of an earnings call, discover key insights about company earnings, and make a greater impact on performance. Help your teams master business acumen with Acumen Learning Business is complicated. Acumen Learning knows that to engage an entire workforce, you need to empower and teach each individual their impact. That's why we commit to knowing your company's needs and helping every employee know their importance in the big picture. Whether you’re expanding your business acumen or increasing leadership skills, we'll partner with you and cater a solution that expands your people's capabilities. We’re committed to your business's success. © Acumen Learning | All Right Reserved

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Read this free business acumen case study. What are the two ways to grow profits? What does your CEO want you to know about profit? You and your team will learn: Two ways you can increase profit Why profit is important to executives How to build business acumen GET YOUR FREE CASE STUDY and bonus team activity!

Watch Kevin Cope's webinar on what your CEO needs you to know — and how you can grow your credibility, career, and company. 01 ARE YOUR PEOPLE FINANCIALLY LITERATE? Employees who can't speak the language of business can't help their companies bridge the gap between ambition and performance. 95% of employees don't understand company strategy 90% of employees don't understand important business metrics 70% of U.S. employees are disengaged 02 WHY FINANCIAL LITERACY MATTERS Employees who understand how your company makes money and how their decisions impact the money-making process are valuable. Whether you're looking for greater alignment, engagement, or productivity, business acumen training can bridge the gap. Learn to speak the language of business See the big picture of your organization Understand important company data Make informed business decisions Know your impact on company objectives Effectively communicate your ideas acumenlearning.com | © Acumen Learning | ACUMEN LEARNING WHAT YOUR CEO NEEDS YOU TO KNOW With Kevin Cope, author of Seeing the Big Picture Watch Webinar ▹

Discover how Acumen Learning is giving back by partnering with non-profits to provide business acumen training to underserved communities. Learn about our commitment to improving economic empowerment through strategic collaborations and impactful initiatives. Building a Better Future Work is a big part of life. We believe it should be meaningful. To celebrate our 20th anniversary , we’ve teamed up with our partner, Thought Industries, to donate 20,000 online course licenses to non-profits and people in need. Thank you to Thought Industries for partnering with us. Check them out → Acumen Learning and non-profit Higher Purpose Co. have joined forces to help Black Mississippian residents further develop their business, strategic, and financial acumen and build the financial literacy of Black business owners. In 1860, the white-to-Black per capita wealth ratio was 56:1. Today the ratio is 6 to 1. (Wealth of Two Nations: The U.S. Racial Wealth Gap, 1860-2020) The number of Black small-business owners was 28% higher in the third quarter of 2021 than it was pre-pandemic. (Robert Fairlie) Since 1989, the median wealth held by Black Americans between the ages of 25 and 65 never exceeded 19% of the median wealth of similarly situated White adults. (Hanks et al. 2018 ; Weller and Hanks, 2018 ) Higher Purpose Co. Our Partner Higher Purpose Co's mission is to build community wealth with Black residents in Mississippi by supporting the ownership of financial, cultural, and political power. Their theory of change is anchored by an integrated model: asset building, narrative change, and advocacy. Solutions-based organizing and Community Wealth Building amplify our theory of change to unapologetically tackle generational poverty, structured inequality, and institutionalized racism in the state of Mississippi. Learn more Acumen Learning and non-profit AnitaB.org have joined forces to help women in tech further develop their business, strategic, and financial acumen. In today's world, supporting women's advancement is a business imperative that drives growth for people, businesses, communities, and shareholders. When women lead we believe change happens. Women leave the tech industry at a 45% higher rate than men. (Forbes) 28% of women that leave tech jobs cite a lack of career growth opportunities as a reason. (McKinsey) Women-led tech companies perform 3x better on average than those with male CEOS. (Forbes) “When organizations direct women toward resources that focus on the conventional advice that we've been hearing for over 40 years, there's a notable absence of advice that relates to business, strategic and financial acumen.” Susan Colantuono, CEO and Founder of Leading Women AnitaB.org Our Partner AnitaB.org connects, inspires, and guides women in computing, and organizations that view technology innovation as a strategic imperative. Their enterprise supports women in technical fields, as well as the organizations that employ them and the academic institutions training the next generation. Learn more Acumen Learning and non-profit VetJobs.org have joined forces to support those who also serve: military spouses. Together we'll provide free access to our online course to develop this community's business and financial acumen. This partnership will help military spouses effectively compete for today's remote job opportunities as well as provide training for those interested in entrepreneurial endeavors. 25% of military spouses are seeking work . (National Military Spouse Network) Military spouses continue to rank employment as their #1 issue. (Blue Star Families) Military spouses have an unemployment rate of approximately 22% . (Department of Defense) VetJobs Our Partner VetJobs works to expand employment opportunities for service members and veterans through one-on-one employment placement assistance, focused on the use of gap skills training and targeted resume and interview assistance, LinkedIn optimization, and connections to employer partners in order to create a smoother transition process. Learn more Together we can... Build a Brighter Future For 20 years, we’ve been working with some of the world's biggest companies — growing our business and spreading our love for business acumen. In celebration of our twentieth year, we want to focus on something that’s even more important - growing and improving the community we live in. We’re committed to working with the community, improving diversity and inclusion, and helping our employees continue to grow to create the best future for everyone, making it possible for everyone to open doors in the business world and succeed. To celebrate our 20th anniversary, we’re working with a variety of non-profits by opening up our online course access to support everyone to improve their ability to speak and understand the language of business. This includes organizations that work with the full spectrum of the community including race, color, religion, creed, sex, age, national origin, citizenship status, disability, qualified veteran status, genetic information, marital status, sexual orientation, and gender identity. Together, we can build a brighter future. Nominate a Non-Profit

If you understand the big picture of your business, you can make an impact to the bottom-line and your career. Get a free copy of Seeing the Big Picture. GET YOUR FREE COPY Business Acumen Training based on the #1 Best Seller Which are you most interested in? Message Submit Called an MBA in 180 pages, Seeing the Big Picture is the basis for Acumen Learning's customized business acumen training courses. At Acumen Learning, our purpose is to teach employees how to make faster and better business decisions – we teach them how their company makes money, how their decisions impact the bottom line, and why their role matters. We specialize in customized business and financial acumen courses that are relevant, interactive, and actionable. Transform your workforce to be business leaders. Whether you're looking for greater alignment, engagement, or productivity, business acumen training can bridge the gap. Empower your employees with the training they need to understand your company's strategy and financial metrics regardless of industry. Understand your company's strategy Learn financial metrics important to your CEO Know why your role matters to the business © Acumen Learning | All Right Reserved

Our virtual training isn't a passive experience, but one that will make a measured difference in your career. A Different Kind of Virtual Training We don’t want you to feel like checking your email is a better use of your time than participating in a poorly taught training. That’s why we’ve made a virtual class that’s as much a discussion for you and your peers as it is instruction for your career. Related materials: Company Brochure Case Studies with Team Activities Test Your Business Acumen 300% ROI Case Study I'm interested in everything. Play Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Youtube Link Play Video Play Video 01:20 Bring Business Acumen Training to Your Company The train-the-trainer Building Business Acumen Essentials program provides three things: Scalability, Cost-effectiveness, and Modular learning. The course follows the content of our best-selling book, Seeing the Big Picture, which teaches you the 5 Business Drivers. Play Video Play Video 04:28 Who is Acumen Learning? Acumen Learning has taught business acumen training around the world for fifteen years, helping people understand their business, the impact of their roles, and change their careers for the better. Play Video Play Video 00:49 Building Business Acumen Essentials | A Train-the-Trainer Solution Our Building Business Acumen® Essentials course equips trainers with the skills to teach the big picture of business, how to align decisions to corporate strategy, and improve engagement among employees. Play Video Play Video 01:44 What Is Business Acumen? What is business acumen, and why is it important to your career? Play Video Play Video 02:49 Virtual Business Acumen Training Our customized Building Business Essentials® course will help any professional from any industry understand the big picture of their business, improve their track record of success, align decisions to corporate strategy, fix present problems and prevent new ones, break down communication barriers, take advantage of opportunities to grow, and much more. Play Video Play Video 01:06 Customized Business Acumen So you may be asking yourself — why is having a customized program around business acumen important as you bring it into your organization or your company? Well we would suggest if you're going through and learning how companies make money in theory, that's a lot different than understanding how your company makes money. It's a lot different than understanding your strategy around improving the money making process. It's also important to understand how you stack up against your competition – how you look in the industry. And so as we customize programs for organizations we get really clear on, not just how companies make money generically, but how your company makes money. What's your strategy going forward? What is your historical performance look like? How does that stack up to the competition? How do you compare to your overall industry? And most importantly, what can you do in your role to impact your company's results? And that can only happen if the conversation is really about your organization and how your company makes money. You might think of it as getting an MBA in your own company. #businessacumen #businessstrategy #learninganddevelopment #businessacumentraining #financialacumen #financialstrategy #MBA #customizedprogram #competition #results Play Video Play Video 01:00 Business Acumen Online A world-class business acumen course now available online. Play Video Play Video 01:48 Why Sales Professionals Need Business Acumen? Before we jump into the impact business acumen has on sales, let’s define it. Business acumen is the keenness and quickness in understanding and dealing with business risks or opportunities in a manner that is likely to result in a good outcome. Put another way, it’s your ability to optimize financial performance by understanding how all of the individual pieces within an organization work together. For sales teams, to achieve your goals it’s essential to realize that a company and partner’s success are connected. So to be the best partner, it’s essential to have a good understanding of not only your own company’s financial drivers but also have a complete understanding of your customers as well. You need to be able to see the opportunities not only from the perspective of your own company but also from the viewpoint of your customers. With this knowledge, you will be better equipped to develop ideas for your customers with a complete understanding of their struggles or pain points, making it more likely that your customer will agree to move forward with your proposal. During our Building Business Acumen for Sales course, we’ll help you to better understand the five business drivers, achieve alignment with key corporate stakeholders, understand how to present ideas to improve investment, and then how to package those ideas and projected financial outcomes into impactful business cases. By actively participating in this course, you’ll become more proficient in identifying, analyzing, creating, and presenting big growth opportunities to your customers. ✅ Learn more about what business acumen training can do for your sales team at https://www.acumenlearning.com/sales-training ✅ Get more information on Acumen Learning https://www.acumenlearning.com/ ✅ Subscribe to our YouTube channel for more business acumen tips and tricks #businessacumen #businessstrategy #salesstrategy #salestraining #learninganddevelopment #sales Play Video Play Video 01:44 Online Business Acumen Training Business acumen isn’t just about the financial make-up of companies, it’s about understanding the role you play in your business’s success. Where do you fit into your company’s money-making strategy — and how can you take your career to a higher level by becoming a business leader? Hi, I’m Kevin Cope, and I’ve converted my New York Times bestselling book "Seeing the Big Picture" into an online course accessible to everyone. In this course, you’ll learn the fundamental drivers at the foundation of all companies, and gain skills and vocabulary to not just speak, but think like a CEO. We’ll take you through a two-part course that will first build your foundation with the 5 Business Drivers, and then teach you how to use financial statements so you can discover the trajectory of any company — and receive professional credits on completion. You’ll receive tools and resources you can continually use throughout your career, like the Executive Alignment tool, Quarterly Earnings Call workbook, Action Plan, and more. You’ll also get twelve lessons so you can take your team through a year’s worth of case study activities to expand their business acumen. And finally, you’ll have access to a catalog of earnings call labs where one of our senior financial consultants will teach you how to listen to earnings calls by breaking down Fortune 500 companies’ numbers. Business acumen training is for everyone. Whether you’re a job seeker, entrepreneur, professional, or looking for a customized version of the course for your team, it’s never a bad time to further your career. Today’s the day — get year-long access to SeeingTheBigPicture.com and take charge of your career. I’ll see you in the course. ✅ Visit https://www.seeingthebigpicture.com/ to get access to the online course! (Oh, and we offer discounts for military personnel + their family members, veterans, and students.) ✅ For a copy of "Seeing the Big Picture" visit https://www.amazon.com/Seeing-Big-Picture-Business-Credibility/dp/1608322467 ✅ To learn more about us and our online training programs visit https://www.acumenlearning.com/ #businessacumen #businessstrategy #financialacumen #financialstrategy #learninganddevelopment #HR #leadershipdevelopment #training #onlinetraining Play Video Play Video 01:14 A Different Kind of Virtual Training We don’t want you to feel like checking your email is a better use of your time than participating in a poorly taught training. That’s why we’ve made a virtual class that’s as much a discussion for you and your peers as it is instruction for your career. Play Video Play Video 02:20 Business Acumen Training at Waste Connections Hear from Waste Connection's leadership on the impact of Acumen Learning's business acumen training. Play Video Play Video 01:06 What is the meaning of business acumen? We get asked a lot about how we define business acumen, so we're here to quickly answer that! Business acumen is a competency that a lot of companies measure their employees on. We would define it as really understanding the fundamental money-making process of your company, and then making sure that your priorities and strategies align with that money-making process. Regardless of the size of the company and the industry, the business acumen fundamentals are the same, and it's important that everyone within the organization understands those fundamentals. If you're a new employee, understanding what you do every day that fits into the bigger picture is really important and brings meaning to your role. Understanding the broader business realities of the organization, allows you to start to put into context what you do every day and the economic value and contribution you bring to the company. It starts to bring some meaning and context perspective to what you do every day in a way that allows you to get excited about what you do every day. ✅ Subscribe to our YouTube Channel for more Business Acumen videos! ✅ For more on our business acumen training visit: https://www.acumenlearning.com/ #businessacumen #businessstrategy #learninganddevelopment #businessacumentraining #financialacumen #financialstrategy Play Video Play Video 01:39 Building Business Acumen for Sales Outperform everyone. You need your sales and marketing team to deliver profitable results. Yet most buyers are fed up, tired of reps who don't understand what's driving their business. Building Business Acumen training (BBA) helps sales and marketing teams understand how all the moving parts of a company work together to optimize profitable results for your company and customers. Your customized Building Business Acumen sales and marketing course will establish your team as essential partners to your customers. They'll learn what to listen for, which questions to ask, and how to decipher tricky financial information and ever-changing strategies to win business. Play Video Play Video 01:59 Getting Hired With Business Acumen If you're looking to get a job and to exude business acumen in your interview, you'll want to know how the company generates money. What products does it have? What customers does it sell to? Where does it operate? Is it growing or not? How profitable is the company? You'll want to know all those things before you go into the interview to then be able to connect the role that you're interviewing for and how that will ultimately contribute to the company's success in the future. They're not just hiring you just to do the job — although that's going to be important. They’re hiring you to link your job and contribute to the company's success moving forward. Being able to make that linkage point in the interviews on how this role fits to the fundamental direction of the company and its financial performance gives you a much higher likelihood to be hired. They don't just see you as a functional person who understand the functional domain well, but as a part of the bigger picture of the organization’s success. Go to their investor relations website and get a feel for what are the latest messages, latest trends, strategies, and what the company is communicating broadly. You'll also want to understand what its top financial metrics are that they look at to measure success. You'll want to be able to understand not only where the company is now in its performance, but where it's trying to go. As you understand more on where the company is going, you can better position your role and your skills — and then better contribute to the future trends of the company. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #HR #HRleadership #financialstrategy #financialacumen #hired #lookingforwork #interview Play Video Play Video 03:15 Why Business Acumen is Essential for Healthcare Business acumen and healthcare aren’t something that we necessarily think about in the same sentence…but they SHOULD be. Acumen Learning’s President, Ben Cook has worked with different facets of the healthcare industry for years, and in this video, he highlights why it’s important that your team has great business acumen. The world of healthcare is complex. And each part of the industry has a different set of priorities they need to focus on in order to succeed. The pharmaceutical and medical device portions of the industry focus on getting innovations to market to drive patient outcomes. Providers focus on operational efficiencies while driving patient impact. The insurance portion of the industry focuses on member advocacy, operational efficiency, and risk management. Regardless of where you are at in the healthcare industry, there is a deep need for better business acumen. Understanding how your organization makes money, how that money is used to further your mission and success, and what each person can do to further impact your organization and your customers is progressively getting more vital given the interdependency of the industry’s constituent parts, the complexity of the regulatory environment, and the global nature of competition and patients’ needs. Competency is now more vital than ever to your success as a leader and as an organization. Play Video Play Video 01:13 Why Business Acumen Should Matter to Everyone So, why does business acumen matter to an organization? Well, I’d suggest that companies don’t improve performance simply because the CEO says that it should. It happens because individuals throughout the organization make really good business decisions. And that only happens when individuals throughout the organization understand how the company makes money. And in their role, they make the right kind of decisions. Decisions that are not only good for them and their department, but also good for the company. Individuals want to know how they matter, how they make a difference, and how they fit in with their organization. In other words, they want that line of sight between their role and the decisions they make, and how it impacts an organization's results. So, people they want to matter, they want to fit in, and I’ve often thought this quote is really relevant around this idea: people work hard for a paycheck, harder for a person, and hardest for a purpose. So, if you really want people’s hearts and minds, their innovation, their mindshare, then help them understand their role in the organization improving company results. It really gives them a sense of how they fit in, and how they matter to the organization. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #HR #HRleadership #financialstrategy #financialacumen Play Video Play Video 01:20 We Have an Impact Hear from participants of our course on how business acumen training helped them to see the bigger picture of their company. Play Video Play Video 01:44 Why Business Acumen is Essential for IT Teams I’m sure your CIOs and IT leaders are some of the best when it comes to technical know-how but that’s no longer enough if you want to optimize your team in creating growth. Now is the time to optimize IT operational efficiency to drive business value and strategic agility. Hi, I’m Jeff Cope, a Senior Financial Consultant at Acumen Learning, and I’ve had the opportunity to train some of the top technology companies business acumen. When you think IT, you think optimization and performance, but there’s a missed opportunity if companies don’t leverage the talent of their employees in improving the vision, strategy, and action of IT in business outcomes. Imagine what you could accomplish if your teams understood how they fit into the overall strategy of your business. Your IT teams aren’t just support. They’re a critical component — and really backbone — of your company’s success. Why shouldn’t they also be intimately familiar with its big picture? And leveraged in shifting your company towards its goals? With business acumen, your team will better understand how to speak the language of business, allowing them to see how their decisions and ideas will impact the entire company. Not only will this training impact their decision making ability, but it will also allow them to be more effective at presenting meaningful ideas and opportunities at the leadership level. And who doesn’t need more of that in their company?

Meet Brent who's been a key part of us teaching more than 500,000 business leaders in more than 35 countries and 23 of the Fortune 50. Let's Talk! Brent Barclay • (801) 224-5444 • bbarclay@acumenlearning.com If employees don’t know how their companies make money (and research suggests that most don't), how can they be trusted to set the right priorities and implement the right initiatives? They can’t! Since 2002, more than 500,000 business leaders in more than 35 countries and 23 of the Fortune 50 have counted on Acumen Learning to drive their business results through customized trainings. To receive more information on our business acumen training give me a call: Brent Barclay • (801) 224-5444 , or send me an email: bbarclay@acumenlearning.com

Engage your employees with a customized business acumen training experience that dives into your numbers, your strategy, and decisions that impact their careers. Engage Your Employees Engage your employees with a customized business acumen training experience that dives into your numbers, your strategy, and decisions that impact their careers. Related materials: Company Brochure Case Studies with Team Activities Test Your Business Acumen 300% ROI Case Study I'm interested in everything. Play Video Facebook Twitter Pinterest Tumblr Copy Link Link Copied Play Video Play Video 01:20 Bring Business Acumen Training to Your Company The train-the-trainer Building Business Acumen Essentials program provides three things: Scalability, Cost-effectiveness, and Modular learning. The course follows the content of our best-selling book, Seeing the Big Picture, which teaches you the 5 Business Drivers. Play Video Play Video 04:28 Who is Acumen Learning? Acumen Learning has taught business acumen training around the world for fifteen years, helping people understand their business, the impact of their roles, and change their careers for the better. Play Video Play Video 00:49 Building Business Acumen Essentials | A Train-the-Trainer Solution Our Building Business Acumen® Essentials course equips trainers with the skills to teach the big picture of business, how to align decisions to corporate strategy, and improve engagement among employees. Play Video Play Video 01:44 What Is Business Acumen? What is business acumen, and why is it important to your career? Play Video Play Video 02:49 Virtual Business Acumen Training Our customized Building Business Essentials® course will help any professional from any industry understand the big picture of their business, improve their track record of success, align decisions to corporate strategy, fix present problems and prevent new ones, break down communication barriers, take advantage of opportunities to grow, and much more. Play Video Play Video 01:06 Customized Business Acumen So you may be asking yourself — why is having a customized program around business acumen important as you bring it into your organization or your company? Well we would suggest if you're going through and learning how companies make money in theory, that's a lot different than understanding how your company makes money. It's a lot different than understanding your strategy around improving the money making process. It's also important to understand how you stack up against your competition – how you look in the industry. And so as we customize programs for organizations we get really clear on, not just how companies make money generically, but how your company makes money. What's your strategy going forward? What is your historical performance look like? How does that stack up to the competition? How do you compare to your overall industry? And most importantly, what can you do in your role to impact your company's results? And that can only happen if the conversation is really about your organization and how your company makes money. You might think of it as getting an MBA in your own company. #businessacumen #businessstrategy #learninganddevelopment #businessacumentraining #financialacumen #financialstrategy #MBA #customizedprogram #competition #results Play Video Play Video 01:00 Business Acumen Online A world-class business acumen course now available online. Play Video Play Video 01:48 Why Sales Professionals Need Business Acumen? Before we jump into the impact business acumen has on sales, let’s define it. Business acumen is the keenness and quickness in understanding and dealing with business risks or opportunities in a manner that is likely to result in a good outcome. Put another way, it’s your ability to optimize financial performance by understanding how all of the individual pieces within an organization work together. For sales teams, to achieve your goals it’s essential to realize that a company and partner’s success are connected. So to be the best partner, it’s essential to have a good understanding of not only your own company’s financial drivers but also have a complete understanding of your customers as well. You need to be able to see the opportunities not only from the perspective of your own company but also from the viewpoint of your customers. With this knowledge, you will be better equipped to develop ideas for your customers with a complete understanding of their struggles or pain points, making it more likely that your customer will agree to move forward with your proposal. During our Building Business Acumen for Sales course, we’ll help you to better understand the five business drivers, achieve alignment with key corporate stakeholders, understand how to present ideas to improve investment, and then how to package those ideas and projected financial outcomes into impactful business cases. By actively participating in this course, you’ll become more proficient in identifying, analyzing, creating, and presenting big growth opportunities to your customers. ✅ Learn more about what business acumen training can do for your sales team at https://www.acumenlearning.com/sales-training ✅ Get more information on Acumen Learning https://www.acumenlearning.com/ ✅ Subscribe to our YouTube channel for more business acumen tips and tricks #businessacumen #businessstrategy #salesstrategy #salestraining #learninganddevelopment #sales Play Video Play Video 01:44 Online Business Acumen Training Business acumen isn’t just about the financial make-up of companies, it’s about understanding the role you play in your business’s success. Where do you fit into your company’s money-making strategy — and how can you take your career to a higher level by becoming a business leader? Hi, I’m Kevin Cope, and I’ve converted my New York Times bestselling book "Seeing the Big Picture" into an online course accessible to everyone. In this course, you’ll learn the fundamental drivers at the foundation of all companies, and gain skills and vocabulary to not just speak, but think like a CEO. We’ll take you through a two-part course that will first build your foundation with the 5 Business Drivers, and then teach you how to use financial statements so you can discover the trajectory of any company — and receive professional credits on completion. You’ll receive tools and resources you can continually use throughout your career, like the Executive Alignment tool, Quarterly Earnings Call workbook, Action Plan, and more. You’ll also get twelve lessons so you can take your team through a year’s worth of case study activities to expand their business acumen. And finally, you’ll have access to a catalog of earnings call labs where one of our senior financial consultants will teach you how to listen to earnings calls by breaking down Fortune 500 companies’ numbers. Business acumen training is for everyone. Whether you’re a job seeker, entrepreneur, professional, or looking for a customized version of the course for your team, it’s never a bad time to further your career. Today’s the day — get year-long access to SeeingTheBigPicture.com and take charge of your career. I’ll see you in the course. ✅ Visit https://www.seeingthebigpicture.com/ to get access to the online course! (Oh, and we offer discounts for military personnel + their family members, veterans, and students.) ✅ For a copy of "Seeing the Big Picture" visit https://www.amazon.com/Seeing-Big-Picture-Business-Credibility/dp/1608322467 ✅ To learn more about us and our online training programs visit https://www.acumenlearning.com/ #businessacumen #businessstrategy #financialacumen #financialstrategy #learninganddevelopment #HR #leadershipdevelopment #training #onlinetraining Play Video Play Video 01:14 A Different Kind of Virtual Training We don’t want you to feel like checking your email is a better use of your time than participating in a poorly taught training. That’s why we’ve made a virtual class that’s as much a discussion for you and your peers as it is instruction for your career. Play Video Play Video 02:20 Business Acumen Training at Waste Connections Hear from Waste Connection's leadership on the impact of Acumen Learning's business acumen training. Play Video Play Video 01:06 What is the meaning of business acumen? We get asked a lot about how we define business acumen, so we're here to quickly answer that! Business acumen is a competency that a lot of companies measure their employees on. We would define it as really understanding the fundamental money-making process of your company, and then making sure that your priorities and strategies align with that money-making process. Regardless of the size of the company and the industry, the business acumen fundamentals are the same, and it's important that everyone within the organization understands those fundamentals. If you're a new employee, understanding what you do every day that fits into the bigger picture is really important and brings meaning to your role. Understanding the broader business realities of the organization, allows you to start to put into context what you do every day and the economic value and contribution you bring to the company. It starts to bring some meaning and context perspective to what you do every day in a way that allows you to get excited about what you do every day. ✅ Subscribe to our YouTube Channel for more Business Acumen videos! ✅ For more on our business acumen training visit: https://www.acumenlearning.com/ #businessacumen #businessstrategy #learninganddevelopment #businessacumentraining #financialacumen #financialstrategy Play Video Play Video 01:39 Building Business Acumen for Sales Outperform everyone. You need your sales and marketing team to deliver profitable results. Yet most buyers are fed up, tired of reps who don't understand what's driving their business. Building Business Acumen training (BBA) helps sales and marketing teams understand how all the moving parts of a company work together to optimize profitable results for your company and customers. Your customized Building Business Acumen sales and marketing course will establish your team as essential partners to your customers. They'll learn what to listen for, which questions to ask, and how to decipher tricky financial information and ever-changing strategies to win business. Play Video Play Video 01:59 Getting Hired With Business Acumen If you're looking to get a job and to exude business acumen in your interview, you'll want to know how the company generates money. What products does it have? What customers does it sell to? Where does it operate? Is it growing or not? How profitable is the company? You'll want to know all those things before you go into the interview to then be able to connect the role that you're interviewing for and how that will ultimately contribute to the company's success in the future. They're not just hiring you just to do the job — although that's going to be important. They’re hiring you to link your job and contribute to the company's success moving forward. Being able to make that linkage point in the interviews on how this role fits to the fundamental direction of the company and its financial performance gives you a much higher likelihood to be hired. They don't just see you as a functional person who understand the functional domain well, but as a part of the bigger picture of the organization’s success. Go to their investor relations website and get a feel for what are the latest messages, latest trends, strategies, and what the company is communicating broadly. You'll also want to understand what its top financial metrics are that they look at to measure success. You'll want to be able to understand not only where the company is now in its performance, but where it's trying to go. As you understand more on where the company is going, you can better position your role and your skills — and then better contribute to the future trends of the company. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #HR #HRleadership #financialstrategy #financialacumen #hired #lookingforwork #interview Play Video Play Video 03:15 Why Business Acumen is Essential for Healthcare Business acumen and healthcare aren’t something that we necessarily think about in the same sentence…but they SHOULD be. Acumen Learning’s President, Ben Cook has worked with different facets of the healthcare industry for years, and in this video, he highlights why it’s important that your team has great business acumen. The world of healthcare is complex. And each part of the industry has a different set of priorities they need to focus on in order to succeed. The pharmaceutical and medical device portions of the industry focus on getting innovations to market to drive patient outcomes. Providers focus on operational efficiencies while driving patient impact. The insurance portion of the industry focuses on member advocacy, operational efficiency, and risk management. Regardless of where you are at in the healthcare industry, there is a deep need for better business acumen. Understanding how your organization makes money, how that money is used to further your mission and success, and what each person can do to further impact your organization and your customers is progressively getting more vital given the interdependency of the industry’s constituent parts, the complexity of the regulatory environment, and the global nature of competition and patients’ needs. Competency is now more vital than ever to your success as a leader and as an organization. Play Video Play Video 01:13 Why Business Acumen Should Matter to Everyone So, why does business acumen matter to an organization? Well, I’d suggest that companies don’t improve performance simply because the CEO says that it should. It happens because individuals throughout the organization make really good business decisions. And that only happens when individuals throughout the organization understand how the company makes money. And in their role, they make the right kind of decisions. Decisions that are not only good for them and their department, but also good for the company. Individuals want to know how they matter, how they make a difference, and how they fit in with their organization. In other words, they want that line of sight between their role and the decisions they make, and how it impacts an organization's results. So, people they want to matter, they want to fit in, and I’ve often thought this quote is really relevant around this idea: people work hard for a paycheck, harder for a person, and hardest for a purpose. So, if you really want people’s hearts and minds, their innovation, their mindshare, then help them understand their role in the organization improving company results. It really gives them a sense of how they fit in, and how they matter to the organization. #businessacumen #businessstrategy #learninganddevelopment #leadershipdevelopment #HR #HRleadership #financialstrategy #financialacumen Play Video Play Video 01:20 We Have an Impact Hear from participants of our course on how business acumen training helped them to see the bigger picture of their company. Play Video Play Video 01:44 Why Business Acumen is Essential for IT Teams I’m sure your CIOs and IT leaders are some of the best when it comes to technical know-how but that’s no longer enough if you want to optimize your team in creating growth. Now is the time to optimize IT operational efficiency to drive business value and strategic agility. Hi, I’m Jeff Cope, a Senior Financial Consultant at Acumen Learning, and I’ve had the opportunity to train some of the top technology companies business acumen. When you think IT, you think optimization and performance, but there’s a missed opportunity if companies don’t leverage the talent of their employees in improving the vision, strategy, and action of IT in business outcomes. Imagine what you could accomplish if your teams understood how they fit into the overall strategy of your business. Your IT teams aren’t just support. They’re a critical component — and really backbone — of your company’s success. Why shouldn’t they also be intimately familiar with its big picture? And leveraged in shifting your company towards its goals? With business acumen, your team will better understand how to speak the language of business, allowing them to see how their decisions and ideas will impact the entire company. Not only will this training impact their decision making ability, but it will also allow them to be more effective at presenting meaningful ideas and opportunities at the leadership level. And who doesn’t need more of that in their company?