We teach business acumen
We care deeply about the training programs we build for our customers. Quality, passion, attention to detail, humility, and results are at the core of everything we do. We put this energy into teaching business acumen making it easier for employees to assess business challenges, articulate their findings, and advocate solutions. 
Acumen Learning Fact Sheet
We believe
- Professional excellence is not enough. The most valuable employees are great business people first and great communicators, negotiators, team builders, etc. second.
- Business acumen is not the same as financial literacy. While you have to be financially literate to have business acumen, you can be financially literate and lack business acumen.
- Business acumen is for all business people. Everyone from the CEO to the order taker can elevate their business and their career if they practice and perfect their business acumen.
- The success of any business hinges on 5 elements. The appropriate balance of cash, profit, assets, growth, and people will produce sustainable profitable growth.
- Practice what you teach. We run our business according to the 5 elements we teach.
- Clients rock. We'll never overlook what really matters: our clients. Great service, exceptional training, honest pricing, and respect for our client's time, money, and trust.
Meet our team
Kevin Cope
Kevin Cope is the founder and President of Acumen Learning. Kevin believes that people who choose to practice and perfect their business acumen are the real leaders in business. Kevin is the creator of The 5 Business Drivers model, and is invited to share his model with audiences from around the world.
Ben Cook
Ben Cook is a partner in Acumen Learning. He brings a variety of business, teaching, athletics, and international experience ranging from teaching both high school and college courses, working for two Fortune 50 companies, living for 6 years in the Middle East and South America, to playing football at the collegiate level. Ben's a sought after consultant and teaches high-end business acumen training to managers and executives of major corporations across the U.S. and abroad.
Ryan Stirland
Ryan Stirland is a partner in Acumen Learning. With over 20 years of business experience in the high-tech, medical, and training industries, Ryan teaches the idea that business acumen is, "Knowing where the puck is going to be, and formulating a plan to get there," based on a quote from hockey great Wayne Gretzky. When Ryan's not teaching business acumen, he's horseback riding with his family.
Star Hall
Star Hall is the Vice President of Sales & Marketing for Acumen Learning. Star brings business development experience ranging from managing teams in small start-ups to leadership in Fortune 500 companies. His roles prior to joining Acumen Learning have been in management, training, and executive leadership.
Mark Wood
With a background in accounting, Mark Wood got his start with a Big 4 accounting firm, moved onto Wall Street, and eventually started his own business. With more than a decade of experience, Mark combines his insight with a unique teaching style that delivers results. He has presented to executives and managers at leading companies from around the world, including Verizon, Wellpoint, Spirit AeroSystems, Baxter, and WalMart.
Keith Gulledge
Keith Gulledge has spent over 30 years in business leadership, management, strategic organizational change consulting, adult learning, marketing, and business operations. He is an accomplished public speaker, workshop facilitator, technical writer and a published author. He has consulted with organizations in a variety of industries, including University of Texas Medical Branch, Humana, Wellpoint, U.S. Navy, Ernst & Young, Papa John's Pizza, Wal-Mart, and Texas State Government.
Meet our advisors
Stephen M.R. Covey
Stephen M. R. Covey is co-founder and CEO of CoveyLink Worldwide. A sought-after and compelling keynote speaker and advisor on trust, leadership, ethics, and high performance, he speaks to audiences around the world. He is the author of The SPEED of Trust, a groundbreaking and paradigm-shifting book.
Ram Charan
Ram Charan is a highly acclaimed business advisor, speaker and author. Ram Charan has coached some of the world's most successful CEOs. For 35 years, he has worked behind the scenes at companies like GE, KLM, Bank of America, DuPont, Novartis, EMC, 3M and Verizon.