Someone who thinks business first…
August 9, 2011
Some VP over at Netflix has had it with HR not getting it. They recently posted a job opening for a Director of HR who, “…thinks business first, customer second, team and talent third.”
Further, they make it clear that they are NOT looking for, “A Change Agent, an OD Practitioner, a SHRM Certificate, a People Person, a policy or guideline writer.”
Gees! Tell us what you really think Mr. VP.

Now before you go off spouting comments like these…
- “I see it as a sad “tough guy” type ad that could lead to real problems if taken and “executed” as stated.”
- “I am not sure what they are looking for, and I am not sure they are either.”
- “They’re trying WAAAAY too hard to sound trendy and current. In their attempt to be edgy, they come off sounding like they’re missing the boat. Without talent, they don’t have “business first” at all.”
- “I have a huge issue with ‘talent third’. Goes against every bone in my body I’m afraid, not just as a HR professional, but as someone who actually cares about people on a personal level.”
- They drive and are driven by the business.
- They regularly partner with line executives in developing and implementing business and HR strategies.
- They are focused on the key levers that determine competitive advantage and performance.
- They set and stick to a few critical priorities.
- They regularly measure progress and impact and use the data to stay on course.
- They develop and work toward a coherent and integrated HR system.
- They ultimately create a situation in which their organizations’ executives cannot imagine running the business without paying careful attention to HR.
Sound like Netflix and SHRM have more in common than one would think.
Here’s the bottom line, it’s important. We’ve been preaching for years that professional excellence is not enough, and that your most valuable employees are great business people first and great HR leaders, great engineers, great sales people, great _________ (fill in the blank) – second.
If you really want to build your career and your credibility, you need to get “it” (the business of your business). Or in other words you need to develop your business acumen.
SHRM Top Rated Speaker!
September 22, 2010
The SHRM 2010 ANNUAL CONFERENCE & EXPOSITION featured more than 150 breakout sessions featuring leading experts speaking on some of the most important HR topics, including talent management, legislative compliance, strategic HR practices, and global HR issues.
Twenty-five of these experts received a speaker rating of 4.8 or higher (out of 5), making an exclusive list of SHRM’s Top Rated speakers.
Kevin Cope’s Building Business Acumen session almost made this list… just kidding! He made the list.
Here’s the list…
SHRM’s Top Rated Speakers PDF
And we’re not shy, here’s a scanned copy of Kevin’s scores and attendee comments…
Kevin’s Scores & Feedback
Keep in mind that Kevin doesn’t throw out stuffed carrots and talk about soft skills like positive thinking or inspiring creativity. He’s taking the subject of business acumen head on – a subject that most folks shy away from. So what is it about Kevin’s approach to finance that gets an HR person to comment, “Best session of the conference!”
There’s likely a lot of answers, but as I sat and listened to the boss-man give his spill, it struck me that financial conversations are too often reserved for the c-suite, and such a mentality creates a culture of exclusion. It must be refreshing for an attendee to be brought in on an intelligent dialogue about the inner-workings of business, to be regarded as a business person first, and an HR professional second.
One last observation, the room was full of HR professionals of varying degrees of experience. Surly some were well versed in the language of finance and could have easily walked us through their company’s latest financial results. Others would likely never admit this to their boss, but they find financial conversations painfully intimidating. But it’s interesting that the scores and feedback were universally kick-butt positive. Nobody made the comment that the material was too basic, and nobody said the material was over their head. I think this is a clear indication that Acumen Learning is onto something! Our approach to business acumen is unique and different from other ideas out there. It’s an approach that resonates with business people who want to make a difference within their sphere of responsibility.
Business Acumen at SHRM
June 28, 2010
We’re back from San Diego. It was our first time attending the annual SHRM conference, which is the biggest human resource conference in the world. Exhibitors ranged from the expected, like Yahoo Hot Jobs! and ADP, to the unexpected like the guys that make frozen bunt cakes. Bunt cakes – HR? Who knew? Along with the expected and unexpected, there was us. We learned a few things from attending. One thing in particular we learned is that a company has to reach a certain point to implement business skills training in their company.
Everyone Has an HR Person…
As small company after small company approached our booth, it hit us that just about every company has an HR person… but not every company has someone over training. For example, a 16 employee widget maker would likely have someone over HR, but training… not likely. With that said, the person over HR would likely also be over training, but they would probably focus on HR topics like safety, harassment, etc. (i.e. Train our employees on topics that will prevent us from getting sued.).
But when it comes to employee development or skills training, the small company’s we talked to at SHRM were very interested – but not interested enough to make it a priority. Meaning business acumen training was appealing and needed badly, but not as bad as anti-sueing training, or recruiting efforts, or benefits packages, the list of HR responsibilities and priorities goes on and on. And I don’t fault them, if our company makes widgets and I have to choose between an employee with business acumen and an employee who’s limbs are chewed off by my equipment… well the choice becomes pretty clear.
And yet this logic begs answers. For instance, when does a company all of a sudden decide to implement employee training that teaches leadership and business skills? Is it a matter of budget or is it based on a certain number of employees? I’ll admit right now that I don’t have the answers to these questions, but my guess is that there’s some point in time that budget and number of employees converge. When this convergence happens someone within the organization can make a compelling argument for skills based training pretty easily, “Look, we have the budget and these employees need to be trained.”
That’s not to say that someone couldn’t make a compelling argument for training and squeak out a few dollars from a tight budget, but it’s not done very easily. Since there’s not a budget for it they’ll look for ways to provide the training with no budget and that will likely land right back on your lap. Let’s say you make a compelling argument for negotiation training for your team and there’s no budget for such training. You’d better be prepared for someone to ask, “Is this something you could teach your team?” Now be careful how you answer, if you say no then you could look incompetent. And if you say yes, you could end up working overtime trying to balance your real job with your new assignment that’s really a pet project. Faced with the inevitable questions, you’ll have to be prepared upfront why the training is important and potentially more important than other budgeted items. Such an argument will likely pull you away from your other responsibilities, take a tremendous amount of time and effort, and since there’s no budget for it, your proposal may get flatly rejected despite your effort. So you have to ask yourself if it’s worth it? You could easily argue that training is a) not in your job description and b) requires a ton effort to make the right sales pitch. Therefore it’s not worth pursuing.
Likewise, for a small group of employees the argument for skills training is probably a tough sell because it’s easy to pick out who’s lacking a particular skill and assign a manager to help the employee improve performance. For example, if I have four customer service agents and I know that Betty is not as customer focused as her co-workers I could go to the boss and make a compelling argument for customer service training. But wouldn’t it be smarter to assign your best customer service agent to mentor Betty, or since it’s just Betty why don’t you, her manager, help her out? A small number of employees makes improving performance relatively easy. So would you really stick your neck out to push training for a small team?
But, if the budget is there and there’s more than a handful of employees that would benefit from the training, then pushing training is likely an easy move to make. So the million dollar question… When does budget and employee count converge?

